Busch live streams 'Trivia Happy Hour' on Facebook
Busch Beer today will premiere a weekly livestreamed trivia game show on Facebook to raise money for bartenders facing financial hardship during the coronavirus pandemic. The Anheuser-Busch brand’s “Trivia Happy Hour” will first run at 5 p.m. CT on Busch’s Facebook page, per an announcement shared with Mobile Marketer.
The trivia show, which is hosted by the brand’s Busch Guy spokesman, will give people a chance to win prizes and donate to the U.S. Bartenders Guild. Busch is donating $50,000 to the organization, which set up a COVID-19 taskforce to help bartenders, and will match donations up to an additional $50,000.