How To Give The Perfect Gift

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Great advice for wedding and graduation season...

A new study out of Ohio State University found how to give the perfect gift, and it’s all in how you present it.

They found that when someone gives a gift with a message about how it’ll save the person TIME, the person likes the gift . . . but when the message mentions how the person needs the gift for financial reasons, the person doesn’t like it.

For the study, they gave $5 Starbucks gift cards to college students.  Half of the cards had the message, quote, “I know you’ve been stressed for money.  I hope you’ll enjoy this gift card in hopes that it will save you some money.”

The other half got the message, quote, “I know you’ve been stressed for time lately.  I hope you’ll enjoy this gift card in hopes that it will save you some time.”

And even though that doesn’t make a ton of sense . . . like, why would a Starbucks gift card save time? . . . the people who got the time saving message appreciated the gift way more and had more positive feelings toward the gift.

That being said:  People in both groups were equally likely to spend the gift cards, so even if someone doesn’t love your reasons for giving them a gift, they’ll still use it.